Systems and methods to measure the population of mobile devices in a predefined geographical region

ABSTRACT

Systems and method to measure a population size of mobile devices that have visited a region during a time period, by: converting location data of mobile devices into visitation data using a grid reference system, where for each mobile device and each of a plurality of time intervals in the time period, the visitation data identifies whether or not the mobile device has visited the region in the time interval; applying the visitation data as a capture history in an imaginary capture-recapture exercise, where whether or not a device has visited the region during a time interval represents whether the device is captured in the exercise in the respective capture occasion corresponding to the time interval; and estimating the population size based on an estimate of a population size of mobile devices that are not captured in the exercise from a capture-recapture statistical modeling of the capture history.

RELATED APPLICATIONS

The present application is a continuation application of U.S. patent application Ser. No. 15/260,075, filed Sep. 8, 2016 and entitled “SYSTEMS AND METHODS TO MEASURE THE POPULATION OF MOBILE DEVICES IN A PREDEFINED GEOGRAPHICAL REGION”, the entire disclosure of which application is hereby incorporated herein by reference.

The present application relates to U.S. Pat. No. 9,307,360, issued Apr. 5, 2016 and entitled “Systems and Methods to Identify a Predefined Geographical Region in which a Mobile Device is Located,” the entire content of which application is incorporated by reference as if fully set forth herein.

FIELD OF THE TECHNOLOGY

At least one embodiment of the disclosure relates to the estimation of the population of mobile devices that have been in a predetermined region during a time period, using computational efficient ways to identify regions in which mobile devices are located.

BACKGROUND

A location determination system, such as a Global Positioning System (GPS), allows a mobile device, such as a mobile phone, a smart phone, a personal media player, a GPS receiver, etc., to determine its current location on the earth. The location of the mobile device is typically calculated as a set of coordinates, such as the longitude and latitude coordinates of a point on the surface of the earth.

However, the location of the mobile device in the form of coordinates of a point on the surface of the earth does not provide sufficient information of interest about the location, such as whether the mobile device is within a particular region associated with a set of known properties.

For example, it may be of interest in certain applications to determine whether the location of the mobile device is within the store of a merchant, within the home of the user of the mobile device, within a recreation area, within a commercial district, etc.

For example, U.S. Pat. App. Pub. No. 2014/0012806, published Jan. 9, 2014 and entitled “Location Graph Based Derivation of Attributes”, discusses the generation of a user profile based on mapping the locations of a mobile device to predefined geographical regions and use the attributes associated with the predefined geographical regions to derive and/or augment the attributes of the user profile.

For example, U.S. Pat. App. Pub. No. 2008/0248815, published Oct. 9, 2008 and entitled “Systems and Methods to Target Predictive Location based Content and Track Conversions”, discusses the need to analyze the location of a mobile device to determine the types of businesses that the user of the mobile device typically visits, or visited. When the location of a mobile device is within a predefined distance from either the address of a particular business or a geographic location associated with the business, or within a geometric perimeter of the particular business location, it may be determined that the user of the mobile device was at the particular business.

Ray Casting is a known technology to determine whether a given point is within a polygon represented by a set of vertexes. However, Ray Casting is computational intensive involving floating point number computations.

The Military Grid Reference System (MGRS) is a standard used for locating points on the earth. It uses grid squares of various lengths at different resolutions, such as 10 km, 1 km, 100 m, 10 m, or 1 m, depending on the precision of the coordinates provided. A MGRS coordinate includes a numerical location within a 100,000 meter square, specified as n+n digits, where the first n digits give the easting in meters, and the second n digits give the northing in meters.

There are statistical methods developed to estimate the size of an animal population. For example, Wikipedia (en.wikipedia.org/wiki/Mark_and_recapture) discusses methods such as mark and capture and related methods such as capture-recapture. Louis-Paul Rivet and Tina Levesque disclose “improved log-linear model estimators of abundance in capture-recapture experiments” in the Canadian Journal of Statistics, Vol. 29, No. 4, 2001, pages 4440472. Sophie Baillargeon and Louis-Paul Rivest disclose “Rcapture: Loglinear Models for Capture-Recapture in R”, in Journal of Statistical Software, Vol. 19, Issue 5, April 2007.

For example, to estimate the population of a specific species, an ecologist would capture and release a small portion of their target species in distinct capture occasions. By counting the number of unique animals captured one-time, two-times, three-times, etc., a capture-recapture method can be used to estimate the number of animals they missed. Thus, an estimate of the total number of animals in a given location can be obtained.

The disclosures of the above discussed patent documents are hereby incorporated herein by reference.

BRIEF DESCRIPTION OF THE DRAWINGS

The embodiments are illustrated by way of example and not limitation in the figures of the accompanying drawings in which like references indicate similar elements.

FIG. 1 shows a system to determine whether a mobile device is within a region having a predetermined geographical boundary according to one embodiment.

FIGS. 2-4 illustrate a grid system used to determine whether a location of a mobile device is within the geographical boundary of a region according to one embodiment.

FIGS. 5-7 illustrate a hierarchical grid system used to determine whether a location of a mobile device is within the geographical boundary of a region according to one embodiment.

FIGS. 8 and 9 show a top level grid and the identification of cells within the grid according to one embodiment.

FIG. 10 shows an intermediate level grid and the identification of cells within the grid according to one embodiment.

FIG. 11 shows the identification of cells within a grid having the finest resolution in a grid hierarchy according to one embodiment.

FIG. 12 shows the method to determine whether a location of a mobile device is within the geographical boundary of a region according to one embodiment.

FIG. 13 illustrates an example of converting the coordinates of a location to an identifier of a cell and converting the identifier of the cell to the coordinates of a vertex of the cell according to one embodiment.

FIG. 14 shows a system configured to map a location of a mobile device to one or more identifications of regions according to one embodiment.

FIG. 15 illustrates a data processing system according to one embodiment.

FIG. 16 shows a method of mapping a location of a mobile device to a region according to one embodiment.

FIG. 17 shows a method to estimate the population size of mobile devices in a region according to one embodiment.

FIG. 18 shows a method to scale a visitation data set based on a baseline rate of recording location data according to one embodiment.

DETAILED DESCRIPTION

The following description and drawings are illustrative and are not to be construed as limiting. Numerous specific details are described to provide a thorough understanding. However, in certain instances, well known or conventional details are not described in order to avoid obscuring the description. References to one or an embodiment in the present disclosure are not necessarily references to the same embodiment; and, such references mean at least one.

One embodiment of the disclosure provides a computationally efficient method and system to determine whether a location of the mobile device is within a predetermined geographical boundary of a region and/or to determine, among a plurality of predefined regions, the identity of one or more regions within which the location of the mobile device is positioned.

FIG. 1 shows a system to determine whether a mobile device is within a region having a predetermined geographical boundary according to one embodiment.

In FIG. 1, a location determination system uses the wireless signals (e.g., 179) transmitted to and/or from the mobile device (109) to determine the location (111) of the mobile device (109) on the surface of the earth.

For example, the location determination system may use Global Positioning System (GPS) satellites (e.g., 117) (and/or base stations (e.g., 115)) to provide GPS signals to the mobile device (109). The mobile device (109) is configured to determine the location (111) of the mobile device (109) based on the received GPS signals. In general, multiple GPS satellites (e.g., 117) and/or base stations (e.g., 115) are used to provide the wireless signals (e.g., 179) from different locations for a GPS receiver to determine its locations.

In FIG. 1, the mobile device (109) is configured with a cellular communications transceiver to communicate with the base stations (e.g., 113, 115) of a cellular communications network.

For example, in one embodiment, the mobile device (109) is configured to use signal delays in the cellular communications signals to or from a plurality of cellular base stations (e.g., 113, . . . , 115) to compute the location coordinates of the mobile device (109).

In FIG. 1, a server (187) is configured to communicate with the mobile device (109) via the network (189) and the cellular communications infrastructure (e.g., the base station (113)). The server (187) is connected to a database (181) storing information about the predefined regions (e.g., 101, 103, . . . 105, 107).

For example, the database (181) is configured to store the identifications of a set of cells that are within the boundary of a region (e.g., 101). The server (187) is configured to convert the location (111) of the mobile device (109) to a cell identification and search the identifications of the set of cells representing the region (101) to determine if the cell identification converted from the location (111) of the mobile device (109) is in the set of cell identifications representing the region (101). If the cell identification of the location (111) is found in the set of cell identifications representing the region (101), the location (111) is considered being within the boundary of the region (e.g., 101).

In one embodiment, a hierarchical grid system is used to construct cells that are within the boundary of the region (e.g., 101). Thus, the number of cells within the region (e.g., 101) can be reduced, while the precision of the determination can be selected at a desired level (e.g., 1 meter).

In one embodiment, the identifications of the cells are configured to be signed integer numbers. Thus, any known technologies for searching a given number within a set of signed integer numbers can be used to efficiently determine whether the cell identifier of a location (111) is within the set of cell identifiers of the region (101).

In one embodiment, the conversion of the location coordinates to a cell identifier is configured for improved computation efficiency. The cell identifier is also configured for efficient determination of the resolution of the grid in which the cell is located, the coordinates of the vertexes of the cell, the bounding boxes of the cell, and the identifications of the neighbors of the cells. Details and examples are provided below.

In one embodiment, a given region (e.g., polygon) on earth is represented by a set of cells in a hierarchical, regular grid in a longitude latitude space. In the longitude latitude space, the cells are uniform rectangles/squares at a given resolution; the cell identifies are constructed from the digits of the longitude/latitude coordinates for improved efficiency in conversion between coordinates and cell identifiers. In one embodiment, the resolution levels of the grids correspond to the precision of the longitude/latitude coordinates in terms of the number of digits used to after the decimal point to represent the longitude/latitude coordinates.

At a given resolution in the grid, the identity of the cell that contains a given point identified by a longitude/latitude pair can be computed via simple manipulations of the digits of the longitude/latitude pair, as illustrated in FIG. 13.

FIGS. 2-4 illustrate a grid system used to determine whether a location of a mobile device is within the geographical boundary of a region according to one embodiment.

In FIG. 2, a grid (121) of cells is used to identify an approximation of the region (101) at a given level of resolution of the grid (121). The resolution level corresponds to the size of the cells in the grid (121).

In FIG. 2, the region (101) is represented as a polygon having a set of vertexes (e.g., 123). The set of line segments connecting the neighboring vertexes (e.g., 123) of the region (101) defines the boundary of the region (101).

FIG. 3 illustrates the selection of a set of cells (e.g., 127) that are considered to be within the boundary of the region (101). Various different methods and/or criteria can be used to classify whether a cell is within the boundary of the region (101), especially the cells that are partially in the region (101) and contain a portion of the boundary of the region (101). The disclosure of the present application is not limited to a particular way to identify or classify whether a cell that is within the boundary of the region (101).

For example, a cell may be classified as being with the region (101) when the overlapping common portion between the cell and the region (101) is above a predetermined percentage of the area of the cell.

For example, a cell may be classified as being with the region (101) when a length of one or more segments of the region (101) going through the cell is above a threshold.

For example, the vertexes of the region (101) may be mapped to the nearest grid points to determine an approximation of the boundary of the region (101) that aligns with the grid lines to select the cells that are located within the approximated boundary of the region (101).

FIG. 4 illustrates the determination of the location (111) within the set of cells (131, . . . , 133, . . . , 139) according to one embodiment. In FIG. 4, each of the cells (131, . . . , 133, . . . , 139) represents a portion of the region (101). To determine whether the location (111) is within the boundary of the region (101), the system is configured to determine whether the set of cells (131, . . . , 133, . . . , 139) contains the location (111).

In one embodiment, to efficiently determine whether any of the cells (131, . . . , 133, . . . , 139) contains the location (111), each of the cells (131, . . . , 133, . . . , 139) is assigned a cell identifier. In one embodiment, each of the cell identifier is a signed integer for improved computation efficiency; and the cell identifier is configured in such a way that the coordinates of any location within the cell can be manipulated via a set of predetermined, computationally efficient rules to provide the same cell identifier, as further illustrated in FIGS. 12 and 13.

In FIG. 4, after the coordinates of the location (111) is converted to the cell identifier of the cell (133) that contains the location (111), the system determines whether the location (111) is within the region corresponding to the set of cells (131, . . . , 133, . . . , 139) by searching in the cell identifiers of the set of cells (131, . . . , 133, . . . , 139) representative of the region (101) to find a match to the cell identifier of the cell (133) that is converted from the coordinates of the location (111). If a match is found, the location (111) is determined to be within the region (101); otherwise, the location (111) is determined to be outside of the region (101).

To improve the accuracy in the approximation of the region (101) and computational efficiency, the cells of a hierarchical grid system is used to approximate the region (101). FIGS. 5-7 illustrate a hierarchical grid system used to determine whether a location of a mobile device is within the geographical boundary of a region according to one embodiment.

In FIG. 5, grids of different resolutions are used to identify a set of cells to approximate the region (101). The grids has a predetermined hierarchy, in which the grid lines of a high level grid aligns with some of the grid lines of a low level grid such that the cells of the low level grid subdivide the cells of the high level grid. The grids of different resolutions have different cell sizes.

In general, a grid having a higher resolution and thus smaller cell size can approximate the region (101) in better precision, but uses more cells.

In one embodiment, the cells from the lower resolution grid is used in the interior of the region (101) to reduce the number of cells used; and the cells from the higher resolution grid is used near the boundary of the region (101) to improve precision in using the set of cells to approximately represent the region (101).

For example, in one embodiment, the lowest resolution gird is applied to identify a set of cells to approximate the region (101). The cells in the lowest resolution grid that contain the boundary of the region (101) are split in accordance with the grid of the next resolution level to identify cells in the grid of the next resolution level for improved precision in representing the region (101). The cell splitting process can be repeated for further improved precision using a higher resolution grid.

FIG. 6 illustrates the use of cells from two levels of hierarchical grids to approximate the region (101).

After the set of cells used to approximate the region (101) are identified (e.g., as illustrated FIG. 6), the system is configured to determine whether the location (111) of the mobile device (109) is within the region (101) based on whether any of the set of cells representing the region contains the location (111), in a way as illustrated in FIG. 7.

For example, in one embodiment, each of the cells used in FIG. 7 to represent a part of the region (101) is provided with a cell identifier. The coordinates of the location (111) is mapped to a cell identifier at a given resolution level. The system is configured to search in the set of cell identifiers of region (101) at the corresponding resolution level to determine whether there is a match to the cell identifier as determined from the coordinates of the location (111). If a match in cell identifier is found at any resolution level, the location (111) is determined to be within the region (101) represented by the set of cells; otherwise, the location (111) is determined to be outside the boundary of the region (101).

In one embodiment of FIG. 1, a hierarchical grid system is used to approximate the predefined regions (101, 103, . . . , 105, 106) with cells. Each of the cells is classified/identified as being in one or more of the regions (101, 103, . . . , 105, 106). The database (181) stores the identifiers of the cells in association with the identifies of the respective regions (101, 103, . . . , 105, 106); and the server (187) is configured to compute the identifiers of the cells of different resolutions that contain the location (111) and determine if any of the cell identifiers stored in the database (181) in association with the identifiers of the regions (101, 103, . . . , 105, 106) has the same cell identifier as the location (111). If a matching cell identifier is found, the location (111) of the mobile device (109) is determined to be with the respective region(s) (e.g., 101) associated with the corresponding cell identifier; otherwise, the location (111) is determined to be outside all of the regions (101, 103, . . . , 105, 106) represented by the set of cell identifiers stored in the database (181).

FIGS. 8 and 9 show a top level grid and the identification of cells within the grid according to one embodiment.

In one embodiment, the location (111) of the mobile device (109) is determined to be on the surface of the earth in terms of the longitude and latitude coordinates. In a coordinate system as illustrated in FIG. 8, the longitude coordinates are configured to be within the range of −180 degrees to 180 degrees; and the latitude coordinates are configured to be with the range of −90 degrees to 90 degrees.

In one embodiment, a hierarchical grid system on the surface of the earth is based on a regular grid in the longitude latitude space illustrated in FIG. 9.

In FIG. 9, the cells in the top level grid have a uniform size of 10 degrees in longitude and 10 degrees in latitude. In FIG. 9, the cells are identified by the row identifiers ranging from −9 to −1 and 1 to 9 and column identifiers ranging from 1 to 36.

In FIG. 9, the row and column identifiers are configured in a way to avoid using zero as a row identifier or a column identifier.

In FIG. 9, the row identifier of 1 is assigned to the row of cells between 0 to 10 degrees of latitude; the row identifier of 2 is assigned to the row of cells between 10 to 20 degrees of latitude; etc. The rows of cells between 0 to −90 degrees of latitudes are assigned similar row identifiers with a negative sign. For example, the row identifier of −1 is assigned to the row of cells between 0 to −10 degrees of latitude; the row identifier of −2 is assigned to the row of cells between −10 to −20 degrees of latitude; etc. As a result, the row identifier has a sign and a single digit for the top level cells illustrated in FIG. 9; and the single digit is not zero for any of the rows. Thus, for each location that is inside a cell in the top level grid as illustrated in FIG. 9, the row identifier of the cell containing the location has the same sign as the latitude coordinate of the location and the single digit that equals to 1 plus the tens digit of the latitude coordinate of the location.

In FIG. 9, the column identifier of 1 is assigned to the column of cells having longitude coordinates between −180 to −170 degrees; the column identifier of 2 is assigned to the column of cells having longitude coordinates between −170 to −160 degrees; etc. Thus, for each location that is inside a cell in the top level grid as illustrated in FIG. 9, the column identifier of the cell containing the location has no sign (e.g., the column identifier is always greater than zero) and one or two digits that correspond to adding 18 to a number formed by using the hundreds digit of the longitude as the tens digit and the tens digit of the longitude as the ones digit.

The combination of the row identifier and the column identifier of a cell uniquely identifies the cell within the top level grid as illustrated in FIG. 9. For example, the digits of the column identifier can be appended to the row identifier to generate a signed number that uniquely identifies the cell within the grid illustrated in FIG. 9. For a given cell identifier, the row identifier and the column identifier can be unambiguously deduced from the cell identifier itself, since the row identifier has a signal digit and a sign. The longitude and latitude coordinates of the vertexes of the cell can be computed from the row identifier and the column identifier.

Although FIG. 9 illustrates a preferred way to code the row identifiers and the column identifiers based on the longitude and latitude coordinates of the locations within the cells, alternative coding schemes can be used.

For example, the rows can be coded from 1 to 18 for latitudes from −90 degrees to 90 degrees; and the columns can be coded from 10 to 45 for longitudes from −180 degrees to 180 degrees. Thus, both the row and column identifiers are positive integers, while the column identifiers always have two digits.

For example, the rows can be coded from 11 to 28 for latitudes from −90 degrees to 90 degrees; and the columns can be coded from 11 to 46 for longitudes from −180 degrees to 180 degrees. Thus, both the row and column identifiers are positive integers having two digits.

FIG. 10 shows an intermediate level grid and the identification of cells within the grid according to one embodiment. In FIG. 10, a given cell at a higher level grid (e.g., a cell in the top level grid as illustrated in FIG. 9) is subdivided into 10 rows and 10 columns. The coding of the rows and columns correspond to the measurement directions of the longitude and latitudes coordinates such that the corresponding digits in the longitude and latitudes coordinates at a given precision level can be used directly as the row and column identifiers of the sub-cells within the cell at the higher level grid.

For example, when the cell that is being subdivided into the 10 rows and 10 columns has a size of 10 degrees in longitude and 10 degrees in latitude (e.g., as illustrated in FIG. 9), the row identifier and column identifier of the sub-cells correspond to the ones digit of the latitude and longitude coordinates of the points within the respective sub-cells.

For example, when the cell that is being subdivided into the 10 rows and 10 columns has a size of 1 degree in longitude and 1 degree in latitude, the row identifier and column identifier of the sub-cells correspond to the one-tens digit of the latitude and longitude coordinates of the points within the respective sub-cells.

FIG. 11 shows the identification of cells within a grid having the finest resolution in a grid hierarchy according to one embodiment. In FIG. 11, the row identifiers and column identifiers are padded by 1, in comparison with the row and column coding scheme illustrated in FIG. 10.

In one embodiment, an identifier cell for a given resolution includes sufficient information to identify the corresponding cells in the higher level grid(s) that contains the cell. Thus, a cell identifier uniquely identifies a cell in the entire hierarchical grid without ambiguity.

FIG. 12 shows the method to determine whether a location of a mobile device is within the geographical boundary of a region according to one embodiment.

In FIG. 12, the location (111) of the mobile device (109) is determined in terms of the longitude coordinate (143) and the latitude coordinate (145).

For a given resolution level (147), the longitude coordinate (143) and the latitude coordinate (145) are truncated to generate the column identifier (149) and the row identifier (151). Applying (155) the resolution level (147) includes truncating the longitude coordinate (143) and the latitude coordinate (145) to the corresponding digits of precision to generate the column identifier (149) and the row identifier (151). In one embodiment, the digits corresponding to the top level grid and the bottom level grid at the given resolution are adjusted according to FIGS. 9 and 11.

In FIG. 12, the column identifier (149) and the row identifier (151) are combined to generate the cell identifier (153) of the location (111) of the mobile device at the given resolution level (147).

In one embodiment, the database (181) stores a set of cell identifiers (161, . . . , 163) that are associated with the region (101) defined by a predetermined boundary. The server (187) searches (157) the set of cell identifiers (161, . . . , 163) to find a match with the cell identifier (153). If a match is found, the location (111) of the mobile device (109) is determined to be within the boundary of the region (101).

In one embodiment, the database (181) stores a set of cell identifiers (e.g., 161, . . . , 163, 165, . . . ) associated with respective different regions (e.g., 101, 103, . . . ). When the cell identifier (153) of the location (111) of the mobile device (109) is found to be matching with a particular cell identifier (e.g., 163 or 165), the region (e.g., 101 or 103) associated with the particular cell identifier (e.g., 163 or 165) is determined to be the region in which the mobile device (141) is located.

In one embodiment, when a cell contains the boundary of two regions (e.g., 101 and 103), the cell identifier of the cell can be associated with both regions (e.g., 101 and 103). The system may optionally further determine which region the cell is in based on the coordinates of the vertexes defining the boundary (or other parameters that define the boundary between the regions).

FIG. 13 illustrates an example of converting the coordinates of a location to an identifier of a cell and converting the identifier of the cell to the coordinates of a vertex of the cell according to one embodiment.

In FIG. 13, the location has a latitude coordinate of −51.12345678 and a longitude coordinate of −41.12345678. A resolution at the fifth digit after the decimal point is applied to the coordinates to generate the truncated coordinates (−41.12345, −51.12345). The decimal point is removed to obtain the longitude digits −4112345 and the latitude digits −5112345. Since the length of the equator of the earth is about 40,075 km, the cell size near the equator is about 1.11 meters at the resolution corresponding to the fifth digit.

In accordance with the scheme for the top level grid illustrated in FIG. 9, the tens digit for the latitude coordinate is padded with one (without considering the sign of the latitude); and the hundreds digit and tens digit, including the sign, of the longitude coordinate is padded with 18 to generate the row identifier −6 and the column identifier 14 for the top level grid.

In accordance with FIG. 10, the row identifiers and column identifiers of the sub-cells in the hierarchical grid correspond to the respective latitude digits and longitude digits (1, 1, 2, 3, 4).

In accordance with FIG. 11, the row identifiers and column identifiers of the sub-cells in the bottom hierarchy is padded with 1, if the longitude and/or the latitude coordinates of the location is not exactly on the grid lines of the resolution level (e.g., if the longitude or latitude coordinate has nonzero digits after the fifth digit behind the decimal point). One is not padded at the last digit when the longitude and/or the latitude coordinates of the location is exactly on the grid lines of the resolution level (e.g., if the longitude or latitude coordinate has no nonzero digits after the fifth digit behind the decimal point). According to this padding scheme, in the northern hemisphere locations on the northern edge of a cell are included in the cell but not the locations on the southern edge. In the southern hemisphere, locations on the southern edge of a cell are included in the cell but not the locations on the northern edges. Locations on the eastern edge of a cell are included in the cell, but not the western edge.

Thus, the location (−41.12345678, −51.12345678) has the row and column identifiers −6112346 and 14112346. The digits of the column identifier are appended to the digits of the row identifier to generate the cell identifier −611234614112346.

In FIG. 13, the row and column identifiers can be recovered from the cell identifier. The number of digits in the cell identifier divided by 2 provides the number of leading digits for the row identifier; and the remaining digits are for the column identifier. From the row identifier and column identifiers, the latitude digits and longitude digits can be computed via subtraction of the respective padding. The truncated coordinates can be computed from the latitude digits and longitude digits respectively, which can be used to determine the coordinates of a vertex of the cell as (−41.12345, −51.12345). Based on the resolution of the cell being at 0.00001, the coordinates of other vertexes of the cell can be determined as (−41.12346, −51.12345), (−41.12346, −51.12344), (−41.12345, −51.12344). The bounding box of the cell and the neighboring cells can also be easily identified based on the coordinates.

FIG. 13 illustrates a way to append the digits of the column identifier to the digits of the row identifier to generate the cell identifier. Alternatively, the row identifier and the column identifier can be combined in other ways that can be reversed to derive the row identifier and the column identifier from the cell identifier.

For example, when the top level column identifiers are mapped to the range 11 to 46 to have a fixed number of two digits for the top level column, the column identifier is 2411236. Since there is no ambiguity in the number of digits used to represent the top level column, the top level column identifier (24) can be appended after the top level row identifier (−6), which is then appended with the row and column identifiers of the next level, and so on. Thus, a cell identifier of −6241111223366 can be generated, with the sign then the first three digits representing the top level row and column, and two digits for subsequent next level row and column to identifying the subdivision within the higher level cell.

In some embodiments, the row and column identifiers of the bottom level are not padded in a way illustrated in FIG. 11 to have different ways to account for the locations on grid lines at the lowest level resolution.

FIGS. 9-11 and 13 illustrate a grid hierarchy based on a decimal representation of longitude and latitude coordinates. Alternatively, the grid hierarchy can be constructed in accordance with longitude and latitude coordinates expressed using other bases, such as binary, ternary, quintal, octal, duodecimal, etc. in a similar way.

Further, in some embodiments, the longitude and latitude coordinates may be normalized (e.g., in the standardized data range between 0 to 1); and the grids can be constructed in the space of the normalized longitude and latitude coordinates.

The hierarchical grid can also be extended to a three-dimensional space. For example, a hierarchical grid can be constructed with regular grids in the longitude, latitude, altitude space, or in a mapped or normalized longitude, latitude, and altitude space.

FIG. 14 shows a system configured to map a location of a mobile device to one or more identifications of regions according to one embodiment. In FIG. 14, the mobile device (109) determines the coordinates (171) of its location (111) based on the wireless signals (179) to and/or from a location determination system, such as the Global Positioning System (GPS).

The coordinates (171) are converted to a cell identifier (173) of a cell that contains the location, e.g., in a way as illustrated in FIG. 12 or 13.

In the database (181), a set of cell identifiers are stored in association with region identifiers (185), where each of the cell identifiers is associated with one or more of the respective regions when the respective cell contains at least a portion of the one or more of the respective regions.

In one embodiment, the set of cell identifiers are organized as a cell identifier tree (183) to facilitate the search of a matching identifier.

For example, the cell identifier tree (183) can be constructed as a self-balancing tree for efficient searching of a cell identifier matching the cell identifier (173) generated from the coordinates (171) of the mobile device (109).

In general, any methods to search for an identifier with a set of predetermined identifiers can be used to search for the matching cell identifier (173).

From the association of the cells with the region identifiers (185) in the database, the server (187) determines the identification (175) of the one or more defined regions that are at least partially in the cell identified by the cell identifier (173). Thus, the location (111) of the mobile device (109) is determined to be within the region(s) identified by the identification (175) of the defined region(s).

Similarly, after regions of different sizes and locations are represented via the cells in the hierarchical grid, the system can be configured to efficiently compute overlapping portions of regions via searching for cells having the same identifications.

For example, to determine the approximate overlapping between regions, the percentage of overlapping, the square of overlap, etc., the system is configured to count a number of overlapped cells to determine the overlapping.

In one embodiment, a polygon or any other shape is approximated by a set of rectangular and/or square cell of different sizes in a suitable coordinate system (e.g., in longitude latitude space). Each cell is represented by a single number as identifier. The identifiers of the cells used to approximate the polygon or shape can be organized as a binary tree, a self-balanced tree, a Red/Black Tree, or other structures that are known to provide logarithmic search time to improve the computation efficiency in determining whether a point is within the polygon or shape.

For example, a polygon representing the boundary of United States of America USA on a map may include 2,000 vertexes. The Ray Casting algorithm has O(n) complexity to calculate if a point is within the polygon. When this polygon is approximated via a hierarchical grid system discussed above, the polygon can be represented 700 to 2,000,000 cells in the longitude latitude space, depending on the required precision. When the polygon is represented by 2,000,000 cells and theircorresponding identification numbers, searching a matching identifier at the same precision via a binary tree gives log (2,000,000)=21 complexity, which is much less than 2,000. Thus, the present disclosure improves the computational efficiency of identifying a region in which a mobile device is located.

FIG. 16 shows a method of mapping a location of a mobile device to a region according to one embodiment. For example, the method of FIG. 16 can be implemented in the system of FIG. 1 and/or FIG. 14, using the grid system illustrated FIGS. 2-8, and/or the grid system and cell identifier system illustrated in FIGS. 8-13.

In FIG. 16, a computing apparatus is configured to: identify (221) a set of cells in a grid system that are within the predefined boundary of a geographic region; receive (223) a location (111) of a mobile device (109); convert (225) the location (111)to the identifier of a cell that contains the location; and search (227) identifiers of the set of cells to determine if the cell identifier of the location (111) is in the set. If it is determined (228) that the cell identifier of the location (111) is in the set, the computing apparatus determines (229) that the location (111) of the mobile device (109) is in the geographic region.

In one embodiment, the computing apparatus includes at least one of: the database (181) and the server (187).

In one embodiment, the database (181) is configured to store an identifier of a geographical region (101) having a predefined geographical boundary defined by a set of vertexes (e.g., 123) or a set of other parameters, such as a center location and a radius.

The database (181) further stores a set of cell identifiers, each of which identifies a cell that is determined to be within the predefined geographical boundary of the geographical region (101).

After the server (187) receives, from a mobile device (109), a location (111) of the mobile device (109), the server (187) converts a set of coordinates (143, 145) of the location (111) of the mobile device (109) to a cell identifier (153) of a cell that contains the location (111). In some embodiments, the mobile device (109) generates the cell identifier (153) at a desired precision level to represent the location (111) of the mobile device (109).

The server (187) determines whether the location (111) of the mobile device (109) is within the geographical region (101) based on searching the set of cell identifiers to determine if the set has the cell identifier (153) computed from the coordinates (143, 145) of the location (111) of the mobile device (109).

In one embodiment, to convert the set of coordinates (143, 145) of the location (143, 145) to the cell identifier (153), the server (187) (or the mobile device (109)) generates two integers from longitude and latitude coordinates of the location (111) of the mobile device (109) according to a precision level (e.g., resolution level (147), and combine the two integers into the first cell identifier (153) without using a floating point number computation.

In one embodiment, each cell using the in the system to approximate the regions and the locations is a rectangle/square area in a longitude latitude space of locations on the earth. The size of the cell can be unambiguously determined from the cell identifier itself. Further, the longitude and latitude coordinates of corners of the cell identified by the cell identifier can be unambiguously determined from the cell identifier itself.

In one embodiment, the set of cells identified by the set of cell identifiers to approximate one or more regions (e.g., 101, 103, . . . , 105, . . . , 107) has a plurality of different cell sizes that correspond to a plurality of predetermined cell resolution levels. Each of the plurality of predetermined cell resolution levels corresponds to a predetermined precision level of longitudes and latitudes of locations on the earth. For example, each of the plurality of predetermined cell resolution levels corresponds to a precision to a predetermined digit after the decimal point in longitude and latitude coordinates of locations on the earth.

In one embodiment, a cell identifier itself includes sufficient information to determine the resolution level of the cell, the coordinates of the vertexes of the cell, and the identifiers of the neighboring cells, etc.

In one embodiment, the database (181) stores data mapping each cell identify in the set of cell identifiers to at least one region identifier, where the cell contains a least a part of each of the regions identified by the at least one region identifier. The server (187) is configured to search the set of cell identifiers to find a cell identifier that matches with the cell identifier (153) computed from the location (141) and thus determine at least one region identifier associated with the matching cell identifier.

For example, in one embodiment, the set of coordinates of the location (111) includes longitude (143) and latitude (145) of the location (111). To converting the coordinates (143, 145) to the cell identifier (153), the server (187) (or the mobile device (109)) selects digits from the longitude (143) and the latitude (145) of the location (111) in accordance with a cell resolution level (147) and combines the digits selected from the longitude (143) and the latitude (145) of the location (111) into an integer representing the cell identifier (153) of the location (111).

As illustrated in FIG. 13, selecting the digits from the longitude and the latitude includes: selecting digits from integer part of the longitude and a first number of digits from the longitude after the decimal point of the longitude to form an integer representation of the longitude at the cell resolution level; and selecting digits from integer part of the latitude and the same first number of digits from the latitude after the decimal point of the latitude to form an integer representation of the longitude at the cell resolution level.

In one embodiment, to generate the column identifier and row identifier of the location (111), a predetermined number (e.g., one) is added to a digit of the integer representation of the latitude that corresponds to the tens digit of the latitude; and a sign is provided to the integer representation of the latitude according to the sign of the latitude.

In one embodiment, after providing a sign to the integer representation of the longitude according to the sign of the longitude, a predetermined number (e.g., eighteen) is added to digits of the integer representation of the longitude that corresponds to the hundreds digit and tens digit of the longitude, in view of the sign provided to the integer representation of the longitude.

In one embodiment, when the latitude coordinate has a non-zero portion that is discarded during the selection of the latitude digits for the integer representation of the latitude, one is added to the ones digit of the integer representation of the latitude without considering the sign of the integer representation of the latitude. When the longitude coordinate has a non-zero portion that is discarded during the selection of the longitude digits for the integer representation, one is added to the ones digit of the integer representation of the longitude without considering the sign of the integer representation of the longitude.

In one embodiment, after the server (187) receives data representing the predefined geographical boundary of the geographical region, such as the coordinates of the vertexes of a region having a polygon shape, the coordinates of the center and the radius of a region having a circular shape, etc., the server (187) identify, in a hierarchy of cell grids, the set of cell identifiers that are determined to be within the predefined geographical boundary.

In one embodiment, when the set of cells being searched having different resolutions (cell sizes), the location (111) of the mobile device (109) is converted to a plurality of cell identifiers at the corresponding resolutions; and the server (187) is configured to search a match of any of the cell identifiers at the corresponding resolutions computed from the location (111) of the mobile device (109).

For example, the identifiers of the cells of different sizes/resolutions to represent the regions can be organized in a single tree; and the identifiers of the location (111) of the mobile device (109) of corresponding sizes/resolutions can be searched concurrently or one after another to find a match.

For example, the identifiers of the cells of different sizes/resolutions to represent the regions can be organized in separate trees according to cell sizes/resolutions; and the identifiers of the location (111) of the mobile device (109) of corresponding sizes/resolutions can be searched concurrently or one after another in the respective trees for corresponding sizes/resolutions.

In one embodiment, each grid in the hierarchy of cell grids corresponds to a rectangle/square grid in longitude latitude space of locations on the earth with a predetermined resolution level that corresponds to a precision level in a floating point decimal representation of longitude and latitude coordinates.

In one embodiment, a system (e.g., as illustrated in FIG. 1) has a population of mobile devices. The server (187) records the locations of the mobile devices (e.g., 109) in response to communications with the mobile devices (109) (e.g., for services provided by or via the server (187)).

For example, a request from a mobile device (109) (e.g., for an advertisement, a search result, etc.) may include an identification of the mobile device (109) and coordinates of the location (111) of the mobile device (109) at the time of the request. In response, the server (187) records a location data point identifying the mobile device (109), the coordinates of the location (111) and the time at which the mobile device is observed at the location (111). The server (187) may combine data points having close proximity to compress location tracking data. For example, data points obtained within a threshold time period (e.g., one minute, 15 minutes) for the same mobile device (109) can be combined as one data point to reduce the number of sampled and/or stored location data points.

In some instances, a mobile application running inside the mobile device (109) tracks the locations at various time instances and communicates the location data to the server (187). The mobile application may record a location point in response to one or more predetermined type of user interactions (e.g., a search request, an access for a particular type of content, such as social network postings, articles, advertisements), or periodically. The mobile application running inside the mobile device (109) may similarly combine data points having close proximity to reduce the amount of data to be stored and/or transmitted to the server (187)

However, a user of the mobile device (109) may access the server (187) during some time periods but not in time periods, at some locations but not other locations. The user of the mobile device (109) may turn off the mobile application and/or the mobile device (109) during some time periods and/or at some locations. As a result, the location data recorded in the database (181) of the server (187) may contain only a portion of possible location data of the mobile devices in the system. Some of the location activities of the mobile devices may not be visible to the server (187) from the stored location data. Thus, it is a challenge to estimate the population size of the mobile devices that are within a predetermined region (e.g., 101) within a predetermined time period. Some of the mobile devices that are within the predetermined region (e.g., 101) during the predetermined time period may not have corresponding location data stored in the database (181) to indicate their presence in the region (e.g., 101) during the time period.

One embodiment disclosed here provides a technique to construct a visitation data set from the location data stored in the database (181) of the server (187), apply a capture-recapture method to the visitation data set, and estimate the number of mobile devices that have been in the predetermined region (e.g., 101) within the predetermined time period using a result from the capture-recapture method applied to the visitation data set.

The technique includes the use of a plurality of separate time intervals in the predetermined time period as a plurality of capture occasions respectively. Whether or not a mobile device (e.g., 109) is within the predetermined region (e.g., 101) in a particular time interval is considered as an indication of whether or not the mobile device (e.g., 109) is captured in a capture-recapture excise at the capture occasion that corresponds to the particular time interval.

For each mobile device (e.g., 109), the visitation pattern identifies whether the mobile device (109) has at least one “hit” location data point that is in the region (101) during each of the time intervals. The visitation pattern can be used as a capture history of whether the mobile device (109) is captured in the respective capture occasions in the capture-recapture excise, where having a “hit” location data point of the mobile device (109) for a time interval represents the mobile device (109) being captured in the corresponding capture occasion, and having no “hit” location data point of the mobile device (109) for a time interval represents the mobile device (109) being not captured in the corresponding capture occasion. Thus, a capture-recapture method can be used to estimate the number of mobile devices that have not been captured, which corresponds to an estimate of the number of mobile devices that have no location data for the time period and the region (101). The sum of the number of captured the mobile devices and the number of not-captured mobile devices provides an estimate of the population size of mobile devices that are within the region (101) during the time period.

For example, to determine the population size of mobile devices within the region (101) during the time period from time instance t1 to time instance t2 using a capture-recapture method that has m capture occasions, the system uses m time intervals (T1, T2, . . . , Tm) in the time period t1 to t2 as the m capture occasions. The time intervals have the same duration but not overlap. The duration of each time interval may be a day, a week, 3-day period, or other predetermined duration. For example, the time period t1 to t2 can be equally divided into m time intervals as the m capture occasions for an imaginary capture-recapture exercise.

Since each location data point in the database (181) identifies a mobile device d, a set of coordinates of a location of the mobile device d, and a time instant t at which the mobile device d is at the location, the location data point can be mapped to a visitation input vector (s1, s2, . . . , sm) for the mobile device d, where si=1 if the location is within the region and the time instant t is within time interval Ti, and otherwise, si=0, and where i=1, 2, . . . , m.

The determination of whether the location as identified by the set of coordinates is in the region can be efficiently performed using the method of FIG. 16 using a grid reference system as shown in FIGS. 8-13.

The visitation input vectors of the mobile device d, generated from different location points of the same mobile device d, can be combined with field-wise OR operation to generate a visitation pattern vector (c1, c2, . . . , cm) for the mobile device d, where ci=1 indicates that the mobile device d has at least one “hit” location data point that is in the region during the time interval Ti, and ci=0 indicates that the mobile device d has no location data point that is in the region during the time interval Ti, and where i=1, 2, . . . , m. For example, to combine a visitation input vector (s1, s2, . . . , sm) into the visitation pattern vactor (c1, c2, . . . , cm), field-wise OR operation is performed can be performed in the way of ci=ci OR si, where i=1, 2, . . . , m.

The visitation pattern vector (c1, c2, . . . , cm) for the mobile device d can be used as the capture history vector for mobile device d, where ci=1 indicates that the mobile device d is captured at capture occasion i, where i=1, 2, . . . , m. The capture history vectors of mobile devices that have been captured at least once can used in a capture-recapture method to estimate the population size of mobile device that are not captured.

For example, the capture history vectors of mobile devices can be used to establish a log-linear model of capture-recapture by fitting the capture data over the log-linear model using an iterative re-weighted least square method. The procedure to fit the data over the log-linear model generates Maximum Likelihood Estimates of the parameters that will be used evaluate the fit of the statistical model with the capture data. The fit of the capture data to the statistical models is measured with the Deviance and the Akaike Information Criterion (AIC). After the model with the best fit has been chosen, an estimate of the total number of mobile devices that visited the region, but were not captured is obtained from the statistical model.

In one embodiment, the system has a variable rate of recording location data points. A baseline rate of recording location data points is established from a historical data set of location data. The visitation data set for a particular time period may result from a rate of location recording different from the baseline rate. To estimate the population according to the baseline, the visitation data set is scaled to match to the baseline rate, as further discussed below.

For example, the baseline rate of recording location data is Rb and the current rate of recording location data is Rc. When there are Nc unique mobile devices are found to have visited the region at least once during the time period t1 to t2, the set of unique devices are scaled according to the baseline to Nb=Nc×Rb/Rc. When the current rate Rc is larger than the baseline rate Rb, Nb<Nc; and thus, (Nc−Nb) devices are removed from the capture history data to be used with the capture-recapture method. When the current rate Rc is smaller than the baseline rate Rb, Nb>Nc; and thus, (Nb−Nc) devices are added to the capture history data to be used with the capture-recapture method.

In one embodiment, the scaling according to the baseline is performed to maintain the ratio of devices that are captured one-time, two-times, three-times, . . . , before and after the scaling. For example, when Rc>Rb, the set of N devices that have been captured k times (where k=1, 2, . . . , m) can be scaled according to the ratio Rb/Rc into N×Rb/Rc devices, by randomly removing N×(1−Rb/Rc) devices from the set of N devices that have been captured k times (where k=1, 2, . . . , m). For example, when Rc<Rb, the set of N devices that have been captured k times (where k =1, 2, . . . , m) can be scaled according to the ratio Rb/Rc into N×Rb/Rc devices, by randomly adding N×(Rb/Rc−1) devices to the set of N devices that have been captured k times (where k=1, 2, . . . , m).

In one embodiment, to add or remove a device for the set of N devices that have been captured k times (where k=1, 2, . . . , m), the system randomly generates a visitation pattern (v1, v2, vm) with the constraint that the visitation pattern (v1, v2, . . . , vm) corresponds to being captured k times (i.e., a constraint of v1 +v2+ . . . +vm=k). A unique mobile device having the visitation pattern (v1, v2, vm) is then randomly added or removed. For example, to remove a device from the set of N devices, an existing device having the visitation pattern (v1, v2, vm) in the set is removed. For example, to add a device, a device different from any existing devices in the capture data set is added to have to the randomly generated visitation pattern (v1, v2, vm).

FIG. 17 shows a method to estimate the population size of mobile devices in a region according to one embodiment.

In FIG. 17, a computing apparatus is configured (e.g., via programmed instructions) to: determine (301) a baseline rate of recording location data of mobile devices; record (303) a plurality of location data points in a time period, where each of the location data points identifies a mobile device, coordinates of a location of the mobile device, and a time at which the mobile device is at the location identified by the coordinates; convert (305) the coordinates of each location data point into a cell identifier in a grid reference system; determine (307) whether or not the location identified by the coordinates is in a predetermined region based on whether or not the cell identifier is one of identifiers of cells predetermined to be within the region; generate (309) a set of visitation data points from the location data points, where each of the visitation data points identifies a mobile device, and for each respective time interview of a plurality of time intervals of the time period, whether or not the mobile device has at least one location data point identifying a time within the respective time interval and a location is within the region; scale (311) the set of visitation data points according to a ratio between the baseline rate and the rate of recording the plurality of location data points in the time period; and apply (313) a capture-recapture method to the scaled set of visitation data to determine a count of mobile devices that have visited the region but not recorded in the plurality of location data points, where each visit in a time interval is considered a capture in applying the capture-recapture method.

FIG. 18 shows a method to scale a visitation data set based on a baseline rate of recording location data according to one embodiment.

In FIG. 18, the computer apparatus is configured (e.g., via programmed instructions) to: identify (331) a set of unique mobile devices in the set of visitation data points generated from the location data points; within the set of unique mobile devices, identify (333) a subset of mobile devices that have been in the region in a predetermined number of the time intervals according to the visitation data points; identify (335) a number of mobile devices to be added to or removed from the subset based on a ratio between the baseline rate and the rate for the time period; and randomly generate (337), for the number of mobile devices to be added or removed, a set of visitation patterns in the time intervals, where each visitation pattern in the set has the predetermined number of time intervals in the region. In response to a determination (339) that the baseline rate is lower than the rate for the time period, the computing apparatus is configured to randomly remove (341) mobile devices from the subset that have the set of visitation patterns. In response to a determination (339) that the baseline rate is higher than the rate for the time period, the computing apparatus is configured to randomly (343) add the number of mobile devices to have the corresponding set of visitation patterns. The operations (333 to 341/343) can be repeated for the next predetermined number of time intervals.

In one embodiment, a method implemented in the computing apparatus includes storing, in the computing apparatus, a plurality of location data points recorded for a time period, where each respective location data point of the plurality of location data points identifies: a mobile device, coordinates of a location of the mobile device, and a time at which the mobile device is at the location identified by the coordinates.

The method further includes determining, by the computing apparatus according to the respective location data point, whether the mobile device is within a predetermined region during any of a plurality of time intervals in the time period (e.g., the time period is equally divided into the plurality of time intervals), by: converting the coordinates of the location into a cell identifier in a grid reference system; determining whether or not the location identified by the coordinates is in the predetermined region based on whether or not the cell identifier is one of identifiers of cells predetermined to be within the region; and determining whether the time at which the mobile device is at the location identified by the coordinates is in any of the plurality of time intervals.

The method further includes generating, by the computing apparatus, a set of visitation data points from the location data points, where each respective visitation data point in the set of visitation data points identifies: a respective mobile device; and for each respective time interval of the plurality of time intervals of the time period, respective visitation data point identifies whether or not the respective mobile device has at least one hit location data point, in the plurality of location data points recorded for the time period. Each hit location data point identifies: a time that is within the respective time interval, and a location that is within the region.

The method further includes providing, by the computing apparatus, at least a portion of the visitation data points as capture history data to a capture-recapture module, where the respective time interval corresponds to a respective capture occasion of a plurality of capture occasions, and whether or not the respective mobile device has at least one hit location data point corresponds to whether or not the respective mobile device is captured in the respective capture occasion.

The method further includes executing, by the computing apparatus, the capture-recapture module using the capture history data to obtain an estimate of a population size of mobile devices that are not captured.

Optionally, the method further includes determining, by the computing apparatus, a population size of mobile devices that are within the region during the time period based at least in part on the estimate of the population size of mobile devices that are not captured.

In one embodiment, the method further includes scaling the set of visitation data points according to a ratio between: a baseline rate of recording location data of mobile devices; and a current rate of recording the plurality of location data points in the time period. The scaled set of visitation data is provided as the capture history data to the capture-recapture module.

For example, the scaling can be performed by: randomly generating a visitation pattern for the plurality of time intervals; and adding or removing a visitation data point identifying a mobile device having the visitation pattern. Visitation data points are added or removed until a ratio between a count of the unique mobile devices that have visited the region during the time period in the scaled visitation data and a count of the unique mobile devices that have visited the region during the time period in the unscaled set of visitation data points is equal to the ratio between the current rate of recording location data points in the time period and the baseline rate.

For example, the scaling includes randomly adding visitation data points according to the ratio in response to a determination that the baseline rate is larger than the current rate of recording the plurality of location data points in the time period.

For example, the scaling includes randomly removing visitation data points according to the ratio in response to a determination that the baseline rate is smaller than the rate of recording the plurality of location data points in the time period.

In one embodiment, the set of visitation data points before the scaling and the scaled set of visitation data have a same ratio of mobile devices in a plurality of groups, where respective mobile devices in each respective group in the plurality of groups have a same number of time intervals in which the respective mobile devices have visited the region according to the plurality of location data points. Thus, the ratio of the counts of unique mobile devices that have visited the region in one of the intervals, two of the intervals, etc., remains the same before and after the scaling.

In one embodiment, the capture-recapture module fits the capture history data to a log-linear model, e.g., using iterative re-weighted least square. The capture-recapture module generates maximum likelihood estimates of parameters used to fit the capture history data to the log-linear model, and evaluates deviance and Akaike Information Criterion (AIC) to assist the selection of a best fit.

Conversion of the coordinates of the location into the cell identifier in the grid reference system can be performed via: generating two integers from longitude and latitude coordinates of the location according to a precision level; and combining the two integers into the cell identifier without using a floating point number computation. In the grid reference system, a cell identified by the cell identifier is a rectangle area in a longitude latitude space of locations on the earth. Digits from the longitude and latitude coordinates of the location can be selected in accordance with the precision level to generate the two integers for combination into the cell identifier. The precision level corresponds to and determines a cell resolution level in the grid reference system.

A region of interest can be represented by a set of cells in the grid reference system at a predetermined resolution level (e.g., 10 meter, or 1 meter). When the coordinates of a location is converted to a cell identifier that is for one of the set of cells representing the region, the location is determined to be within the region.

The server (187) and/or the database (181) can be implemented as a computer apparatus in the form of a data processing system illustrated in FIG. 15.

FIG. 15 illustrates a data processing system according to one embodiment. While FIG. 15 illustrates various components of a computer system, it is not intended to represent any particular architecture or manner of interconnecting the components. One embodiment may use other systems that have fewer or more components than those shown in FIG. 15.

In FIG. 15, the data processing system (200) includes an inter-connect (201) (e.g., bus and system core logic), which interconnects one or more microprocessors (203) and memory (204). The microprocessor (203) is coupled to cache memory (209) in the example of FIG. 15.

In one embodiment, the inter-connect (201) interconnects the microprocessor(s) (203) and the memory (204) together and also interconnects them to input/output (I/O) device(s) (205) via I/O controller(s) (207). I/O devices (205) may include a display device and/or peripheral devices, such as mice, keyboards, modems, network interfaces, printers, scanners, video cameras and other devices known in the art. In one embodiment, when the data processing system is a server system, some of the I/O devices (205), such as touch screens, printers, scanners, mice, and/or keyboards, are optional.

In one embodiment, the inter-connect (201) includes one or more buses connected to one another through various bridges, controllers and/or adapters. In one embodiment the I/O controllers (207) include a USB (Universal Serial Bus) adapter for controlling USB peripherals, and/or an IEEE-1394 bus adapter for controlling IEEE-1394 peripherals.

In one embodiment, the memory (204) includes one or more of: ROM (Read Only Memory), volatile RAM (Random Access Memory), and non-volatile memory, such as hard drive, flash memory, etc.

Volatile RAM is typically implemented as dynamic RAM (DRAM) which requires power continually in order to refresh or maintain the data in the memory. Non-volatile memory is typically a magnetic hard drive, a magnetic optical drive, an optical drive (e.g., a DVD RAM), or other type of memory system which maintains data even after power is removed from the system. The non-volatile memory may also be a random access memory.

The non-volatile memory can be a local device coupled directly to the rest of the components in the data processing system. A non-volatile memory that is remote from the system, such as a network storage device coupled to the data processing system through a network interface such as a modem or Ethernet interface, can also be used.

In this description, some functions and operations are described as being performed by or caused by software code to simplify description. However, such expressions are also used to specify that the functions result from execution of the code/instructions by a processor, such as a microprocessor.

Alternatively, or in combination, the functions and operations as described here can be implemented using special purpose circuitry, with or without software instructions, such as using Application-Specific Integrated Circuit (ASIC) or Field-Programmable Gate Array (FPGA). Embodiments can be implemented using hardwired circuitry without software instructions, or in combination with software instructions. Thus, the techniques are limited neither to any specific combination of hardware circuitry and software, nor to any particular source for the instructions executed by the data processing system.

While one embodiment can be implemented in fully functioning computers and computer systems, various embodiments are capable of being distributed as a computing product in a variety of forms and are capable of being applied regardless of the particular type of machine or computer-readable media used to actually effect the distribution.

At least some aspects disclosed can be embodied, at least in part, in software. That is, the techniques may be carried out in a computer system or other data processing system in response to its processor, such as a microprocessor, executing sequences of instructions contained in a memory, such as ROM, volatile RAM, non-volatile memory, cache or a remote storage device.

Routines executed to implement the embodiments may be implemented as part of an operating system or a specific application, component, program, object, module or sequence of instructions referred to as “computer programs.” The computer programs typically include one or more instructions set at various times in various memory and storage devices in a computer, and that, when read and executed by one or more processors in a computer, cause the computer to perform operations necessary to execute elements involving the various aspects.

A machine readable medium can be used to store software and data which when executed by a data processing system causes the system to perform various methods. The executable software and data may be stored in various places including for example ROM, volatile RAM, non-volatile memory and/or cache. Portions of this software and/or data may be stored in any one of these storage devices. Further, the data and instructions can be obtained from centralized servers or peer to peer networks. Different portions of the data and instructions can be obtained from different centralized servers and/or peer to peer networks at different times and in different communication sessions or in a same communication session. The data and instructions can be obtained in entirety prior to the execution of the applications. Alternatively, portions of the data and instructions can be obtained dynamically, just in time, when needed for execution. Thus, it is not required that the data and instructions be on a machine readable medium in entirety at a particular instance of time.

Examples of computer-readable media include but are not limited to recordable and non-recordable type media such as volatile and non-volatile memory devices, read only memory (ROM), random access memory (RAM), flash memory devices, floppy and other removable disks, magnetic disk storage media, optical storage media (e.g., Compact Disk Read-Only Memory (CD ROM), Digital Versatile Disks (DVDs), etc.), among others. The computer-readable media may store the instructions.

The instructions may also be embodied in digital and analog communication links for electrical, optical, acoustical or other forms of propagated signals, such as carrier waves, infrared signals, digital signals, etc. However, propagated signals, such as carrier waves, infrared signals, digital signals, etc. are not tangible machine readable medium and are not configured to store instructions.

In general, a machine readable medium includes any mechanism that provides (i.e., stores and/or transmits) information in a form accessible by a machine (e.g., a computer, network device, personal digital assistant, manufacturing tool, any device with a set of one or more processors, etc.).

In various embodiments, hardwired circuitry may be used in combination with software instructions to implement the techniques. Thus, the techniques are neither limited to any specific combination of hardware circuitry and software nor to any particular source for the instructions executed by the data processing system.

The description and drawings are illustrative and are not to be construed as limiting. Numerous specific details are described to provide a thorough understanding. However, in certain instances, well known or conventional details are not described in order to avoid obscuring the description. References to one or an embodiment in the present disclosure are not necessarily references to the same embodiment; and, such references mean at least one.

The use of headings herein is merely provided for ease of reference, and shall not be interpreted in any way to limit this disclosure or the following claims.

Reference to “one embodiment” or “an embodiment” means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the disclosure. The appearances of the phrase “in one embodiment” in various places in the specification are not necessarily all referring to the same embodiment, and are not necessarily all referring to separate or alternative embodiments mutually exclusive of other embodiments. Moreover, various features are described which may be exhibited by one embodiment and not by others. Similarly, various requirements are described which may be requirements for one embodiment but not other embodiments. Unless excluded by explicit description and/or apparent incompatibility, any combination of various features described in this description is also included here. For example, the features described above in connection with “in one embodiment” or “in some embodiments” can be all optionally included in one implementation, except where the dependency of certain features on other features, as apparent from the description, may limit the options of excluding selected features from the implementation, and incompatibility of certain features with other features, as apparent from the description, may limit the options of including selected features together in the implementation.

In the foregoing specification, the disclosure has been described with reference to specific exemplary embodiments thereof. It will be evident that various modifications may be made thereto without departing from the broader spirit and scope as set forth in the following claims. The specification and drawings are, accordingly, to be regarded in an illustrative sense rather than a restrictive sense. 

1-13. (canceled)
 14. A non-transitory computer storage medium storing instructions which when executed by a computing apparatus, cause the computing apparatus to perform a method, the method comprising: storing, in the computing apparatus, a plurality of location data points recorded for a time period, wherein each respective location data point of the plurality of location data points identifies: a mobile device, coordinates of a location of the mobile device, and a time at which the mobile device is at the location identified by the coordinates; determining, by the computing apparatus according to the respective location data point, whether the mobile device is within a predetermined region during any of a plurality of time intervals in the time period; generating, by the computing apparatus, a set of visitation data points from the location data points, wherein each respective visitation data point in the set of visitation data points identifies: a respective mobile device, and for each respective time interval of the plurality of time intervals of the time period, whether or not the respective mobile device has at least one first location data point, in the plurality of location data points recorded for the time period, that identifies: a time that is within the respective time interval, and a location that is within the region; providing, by the computing apparatus, at least a portion of the visitation data points as capture history data to a capture-recapture module, wherein: the respective time interval corresponds to a respective capture occasion of a plurality of capture occasions, whether or not the respective mobile device has at least one first location data point corresponds to whether or not the respective mobile device is captured in the respective capture occasion, and the capture-recapture module is executed using the capture history data to obtain an estimate of a population size of mobile devices that are not captured; and determining, by the computing apparatus, a population size of mobile devices that are within the region during the time period based at least in part on the estimate of the population size of mobile devices that are not captured.
 15. A computing apparatus, comprising: at least one microprocessor; memory storing instructions configured to instruct the at least one microprocessor to: store, in the computing apparatus, a plurality of location data points recorded for a time period, wherein each respective location data point of the plurality of location data points identifies: a mobile device, coordinates of a location of the mobile device, and a time at which the mobile device is at the location identified by the coordinates; determine, by the computing apparatus according to the respective location data point, whether the mobile device is within a predetermined region during any of a plurality of time intervals in the time period; generate, by the computing apparatus, a set of visitation data points from the location data points, wherein each respective visitation data point in the set of visitation data points identifies: a respective mobile device, and for each respective time interval of the plurality of time intervals of the time period, whether or not the respective mobile device has at least one first location data point, in the plurality of location data points recorded for the time period, that identifies: a time that is within the respective time interval, and a location that is within the region; provide, by the computing apparatus, at least a portion of the visitation data points as capture history data to a capture-recapture module, wherein: the respective time interval corresponds to a respective capture occasion of a plurality of capture occasions, and whether or not the respective mobile device has at least one first location data point corresponds to whether or not the respective mobile device is captured in the respective capture occasion; execute, by the computing apparatus, the capture-recapture module using the capture history data to obtain an estimate of a population size of mobile devices that are not captured; and determine, by the computing apparatus, a population size of mobile devices that are within the region during the time period based at least in part on the estimate of the population size of mobile devices that are not captured.
 16. The computing apparatus of claim 15, wherein the instructions are further configured to instruct the at least one microprocessor to: scale the set of visitation data points according to a ratio between: a baseline rate of recording location data of mobile devices; and a current rate of recording the plurality of location data points in the time period; wherein the capture history data includes a scaled set of visitation data.
 17. The computing apparatus of claim 16, wherein the set of visitation data points are scaled to the scaled set of visitation data via: randomly generating a visitation pattern for the plurality of time intervals; and adding or removing a visitation data point identifying a mobile device having the visitation pattern.
 18. The computing apparatus of claim 16, wherein the set of visitation data points are scaled to the scaled set of visitation data via: randomly adding visitation data points according to the ratio in response to a determination that the baseline rate is larger than the current rate of recording the plurality of location data points in the time period.
 19. The computing apparatus of claim 16, wherein the set of visitation data points are scaled to the scaled set of visitation data via: randomly removing visitation data points according to the ratio in response to a determination that the baseline rate is smaller than the current rate of recording the plurality of location data points in the time period.
 20. (canceled)
 21. The computing apparatus of claim 15, wherein the capture-recapture module fits the capture history data to a log-linear model.
 22. The computing apparatus of claim 21, wherein the capture-recapture module fits the capture history data to the log-linear model using iterative re-weighted least square.
 23. The computing apparatus of claim 22, wherein the capture-recapture module generates maximum likelihood estimates of parameters used to fit the capture history data to the log-linear model.
 24. The computing apparatus of claim 22, wherein the capture-recapture module evaluates deviance and Akaike Information Criterion (AIC) to assist selection of a best fit.
 25. The computing apparatus of claim 15, wherein whether the mobile device is within the predetermined region during any of the plurality of time intervals in the time period is determined via converting the coordinates of the location into a cell identifier in a grid reference system by: generating two integers from longitude and latitude coordinates of the location according to a precision level; and combining the two integers into the cell identifier without using a floating point number computation.
 26. The computing apparatus of claim 25, wherein the converting further includes: selecting digits from longitude and latitude coordinates of the location in accordance with the precision level to generate the two integers; wherein the precision level corresponds to a cell resolution level in the grid reference system.
 27. The computing apparatus of claim 26, wherein a cell identified by the cell identifier is a rectangle area in a longitude latitude space of locations on the earth.
 28. The computing apparatus of claim 16, wherein the set of visitation data points before the scaling and the scaled set of visitation data have a same ratio of mobile devices in a plurality of groups, wherein respective mobile devices in each respective group in the plurality of groups have a same number of time intervals in which the respective mobile devices have visited the region according to the plurality of location data points.
 29. The non-transitory computer storage medium of claim 14, wherein the capture-recapture module fits the capture history data to a log-linear model.
 30. The non-transitory computer storage medium of claim 29, wherein the capture-recapture module fits the capture history data to the log-linear model using iterative re-weighted least square.
 31. The non-transitory computer storage medium of claim 30, wherein the capture-recapture module generates maximum likelihood estimates of parameters used to fit the capture history data to the log-linear model.
 32. The non-transitory computer storage medium of claim 30, wherein the capture-recapture module evaluates deviance and Akaike Information Criterion (AIC) to assist selection of a best fit.
 33. The non-transitory computer storage medium of claim 14, wherein the determining of whether the mobile device is within the predetermined region during any of the plurality of time intervals in the time period includes converting the coordinates of the location into a cell identifier in a grid reference system by: generating two integers from longitude and latitude coordinates of the location according to a precision level; and combining the two integers into the cell identifier without using a floating point number computation.
 34. The non-transitory computer storage medium of claim 33, wherein the converting further includes: selecting digits from longitude and latitude coordinates of the location in accordance with the precision level to generate the two integers; wherein the precision level corresponds to a cell resolution level in the grid reference system.
 35. A method, comprising: storing, in a computing apparatus, a plurality of location data points recorded for a time period, wherein each respective location data point of the plurality of location data points identifies: a mobile device, coordinates of a location of the mobile device, and a time at which the mobile device is at the location identified by the coordinates; determining, by the computing apparatus according to the respective location data point, whether the mobile device is within a predetermined region during any of a plurality of time intervals in the time period; generating, by the computing apparatus, a set of visitation data points from the location data points, wherein each respective visitation data point in the set of visitation data points identifies: a respective mobile device, and for each respective time interval of the plurality of time intervals of the time period, whether or not the respective mobile device has at least one first location data point, in the plurality of location data points recorded for the time period, that identifies: a time that is within the respective time interval, and a location that is within the region; providing, by the computing apparatus, at least a portion of the visitation data points as capture history data to a capture-recapture module, wherein: the respective time interval corresponds to a respective capture occasion of a plurality of capture occasions, whether or not the respective mobile device has at least one first location data point corresponds to whether or not the respective mobile device is captured in the respective capture occasion, and the capture-recapture module is executed using the capture history data to obtain an estimate of a population size of mobile devices that are not captured; and determining, by the computing apparatus, a population size of mobile devices that are within the region during the time period based at least in part on the estimate of the population size of mobile devices that are not captured. 